Canadian fashion and art brand Pattern Nation recently brought their designs to South Africa, with an exclusive photo-shoot for Unlabelled. We had a chat with founder Cydney Eva to find out more about the brand and their experience in South Africa.
Pattern Nation was founded in October 2016 by jeweller and mural painter, Cydney Eva. Cydney believed the brand was needed to bring all her work together under one cohesive name and also to create a platform that more people could identify with. The brand that creates fashion, art, jewellery and patterned products and also produces community events that feature underground musicians, DJs and dancers. Cydney prides herself on embracing the maximalist aesthetic and explains that she actively tries to combat minimalism through her creation of loud patterns and colours. “The brand is inspired by my creative upbringing, being surrounded by colours, patterns, art, artists, musicians, dancers, feminists and outlandish thinkers. It is aimed at inclusivity, to bring together people of all ages, genders, sexual orientations, classes and races who share a common passion for colour and pattern.” says Cydney.
To read more go to the article by Palesa Buyeye published in Unlabelled Mag
Photography by Hanro Havenga
Models: Agord Lean, Lulu Thabethe, Costa Besta, Phindi Thengeni, Cydney Eva, Elo Zar, Portia Sethago
Location: Assemblage Gallery 7 Alexander New Town Johannesburg